Learn Three Different Types of SEO Techniques

Search Engine Optimization is divided into three types:

• White Hat SEO
• Black Hat SEO
• Grey Hat SEO

Black Hat SEO

- Black Hat SEO exploits the guidelines of search engines and use foul methods to increase page ranking. 

- It is also considered as Unethical SEO.

- Link Spam, Keyword Stuffing, Clocking, Hidden links and texts are some of the black hat SEO techniques.

- The techniques used under black hat seo are against the guidelines of the search engines and are hence banned or blacklisted by them.

- The websites using black hat seo experience a quick increase in ranking but this change is unpredictable and has short lasting efforts.

White Hat SEO

- White Hat SEO is optimizing the website according to search engine guidelines.

- It is also considered as Ethical or Organic SEO.

- The techniques used are On page Optimization and Off Page Optimization.

- The technique is accepted by the search engines.

- Risk of getting banned by the search engines is very for the websites using white hat. 

- Websites using White Hat SEO can expect steady, gradual and long lasting effects.

Grey Hat SEO

- Grey Hat SEO is the seo which takes risks, i.e. using techniques that may borderline Black Hat SEO.

- Grey Hat SEO techniques can be legitimate in some cases & illegitimate in others.

- Doorway Pages, Gateway Pages, Duplicate content are some of the Grey Hat SEO.http://anuradhavats.blogspot.com/2018/05/what-are-search-engines-how-do-they-work.html

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About Anuradha Vats SMO/PPC Specialist, Analyst, Consultant

SEO/SMO/PPC Specialist, Analyst, Consultant

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