Search Engine Optimization is divided into three types:
- It is also considered as Ethical or Organic SEO.
- The techniques used are On page Optimization and Off Page Optimization.
- The technique is accepted by the search engines.
- Risk of getting banned by the search engines is very for the websites using white hat.
- Websites using White Hat SEO can expect steady, gradual and long lasting effects.
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
Black Hat SEO
- Black Hat SEO exploits the guidelines of search engines and use foul methods to increase page ranking.
- It is also considered as Unethical SEO.
- Link Spam, Keyword Stuffing, Clocking, Hidden links and texts are some of the black hat SEO techniques.
- The techniques used under black hat seo are against the guidelines of the search engines and are hence banned or blacklisted by them.
- The websites using black hat seo experience a quick increase in ranking but this change is unpredictable and has short lasting efforts.
White Hat SEO
- White Hat SEO is optimizing the website according to search engine guidelines.
- It is also considered as Ethical or Organic SEO.
- The techniques used are On page Optimization and Off Page Optimization.
- The technique is accepted by the search engines.
- Risk of getting banned by the search engines is very for the websites using white hat.
- Websites using White Hat SEO can expect steady, gradual and long lasting effects.
Grey Hat SEO
- Grey Hat SEO is the seo which takes risks, i.e. using techniques that may borderline Black Hat SEO.
- Grey Hat SEO techniques can be legitimate in some cases & illegitimate in others.
- Doorway Pages, Gateway Pages, Duplicate content are some of the Grey Hat SEO.http://anuradhavats.blogspot.com/2018/05/what-are-search-engines-how-do-they-work.html
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