Learn What Is Keyword Research and How To Do Keyword Research? ~ Anuradha Vats

Keyword is the term entered by the client to discover the information in search engine. These keywords might be single words/short tail or long tail terms.

Keyword research is important as it gives the insights about the keyword used by the visitors and to focus on those keywords.

These keywords may vary based on -

* The website - number of pages, quality and type of content, etc.

* The objective of website - to promote the brand, deliver information, sales etc.

* The target audience.

* The industry and the competition.

The steps to follow while doing keyword optimization-

* Begin with seed keywords - The general keywords that characterize your speciality or niche.

* Shape long tail keywords of your niche - The long tail keywords are particular and give have a more noteworthy shot at being found.

* Produce keywords - Put yourself in the inquiries place and attempt to think what keywords they would use while searching on the web.

* Analyze the competitor's site - Search for the keywords to know who are the competitors. Then examine those sites to discover what keywords they are focusing on. Remember that some of them might use Black Hat methods, so just analyze the competitor's sites, note down the keywords on which your competitor's are ranking on the first page, but do not copy their content.

* Examination of client site (one's own site) is also done to check the keywords that have been already used.

* Now that you have a list of keywords, you will check which keywords are the most searched and what is the competition level for them.

* Now you can choose the best keywords for your site. Generally, you should choose the ones with high traffic (the keyword used most) and low competition (least number of site focusing the keyword) since then you have better odds of going ahead best for that keyword.

Several keyword research tools are also available online to help search keywords. Some of the tools are:-