Google AdWords Outstream Videos Ads ~ Anuradha Vats

Recently, Google AdWords introduced a new feature i.e.; Outstream Videos Ads, to extend the reach of Video Ads.

Outstream Videos Ads are designed for the mobile and tablet users so that they can easily interact with ads when it shows on their mobile screen or apps, they use.

These ads will inevitably run on the user's mobile screen when they come online into video and they can also mute or unmute the video Ad by tapping on their phone, or replay it again, as per their interest.

These Ads are basically for the branding purpose so an advertiser will be charged when someone view your video ad play for two seconds or more. The amount will be deducted as per viewable-cost-per-thousand-impressions. You will not be charged if the Outstream video ad appears at the bottom of your mobile screen.

These ads are very easy to manage and you can create Outstream Videos Ads in video's campaign type only.