Amazon had been a top bidder on Google’s Shopping Advertising for around 18th months but, from 28th April Amazon has stopped bidding on Google's Product Listing Ads Auctions.
Amazon is a shopping search engine where consumers reach directly to browse a variety of products. Where as Google Shopping and Product Listing Ads is an upgrade version of standard AdWords Ads, that's shows at the top of the Google's Search Engine Result Page(SERP).
The advantage of a Shopping Ads are higher CTR that is 300 times better than standard AdWords Ads as a user can see item data (including title, price with image) before clicking on an promotional advertisement but, these promotions tend to consume up more room in a cell phones.
Amazon is the biggest competitor for Google’s Shopping Ads, and now as Amazon dropping out, this opens up the space for contenders.
People competing with Amazon can see better ad rank, high click volume abd CTR rate, which will prompt high spend on advertisement, however relatively higher deals and benefits.I trust that this will open up the space for new sponsors who have been perched on the sidelines.
SEO/SMO/PPC Specialist, Analyst, Consultant
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