How to Set up the E-commerce Tracking Code in Google Analytics ~ Anuradha Vats

To set up e-commerce tracking you need to go to first of all to your admin section (check image reference 1) and under the view setting, you find the e-commerce setting (check image reference 2).

Image Reference 1

Image Reference 2

From there, you can enable e-commerce settings and enhanced e-commerce settings, and all you have to do to click on "ON" for both e-commerce settings and enhanced e-commerce settings and then save it by clicking the submit button (check image reference 3).

Image Reference 3

Once you have set that up, the e-commerce setting still not works, to make it work you just make sure that Google Analytics is ready for the data so once the data comes in, it knows to track the data and put it into the right reports. In order to send over the data in it is the whole another level of installation.

Let's talk about e-commerce tracking first, if you go over to the developer section of google analytics you will find how to install the proper codes (check image reference 4) on to your thank you page and these codes need to send over the transactions or an item to google analytics.

Image Reference 4

Now, to order for this work you can just copy the code and paste it to the thank you page, but rather it needs to have an integration with your shop system. And at this point, I really want to refer to it to an experienced developer or somebody who knows your shop system pretty well to install that for you.

For instance:- A developer needs to dynamically pull the id of the transaction into these fields and then send them over to google analytics and by dynamically I mean the order details change every order and that's why this code needs to change every order, so this is really a job for somebody who knows the coding or the cms pretty well and knows how to transfer the right information to Google Analytics.

You can search for everything related to coding in the developer section https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce