Let's Learn What is Google Analytics? ~ Anuradha Vats

It is a Google plugin/tool that allows you to track and analyze all of your website traffic. Here traffic is just another word for the visitors to your website.

Google Analytics is a must-have tool for those who curious about growing their website with digital marketing.

What does google analytics allow you to analyze?

Google Analytics lets you see many things like how many visitors you're getting to your website and where are they coming from i.e.; Google, YouTube, Facebook, and so forth. How long are they spending time on the website? Which pages are they clicking on also including what is their age and are they, man or woman? What's their city or country? And lots of other important data.

Having a well-designed website, but not having Google Analytics integrated thereupon website is like driving a cruise liner with a blindfold on. You have no idea where you are going and you will likely just enter in circles without ever finding your required destination. So if your destination is to make those sweet hard-earned dollars then this could be important.

How does Google Analytics even work well?

Let's take an example you have a website and the main goal of this website is to sell a product or maybe promote some kind of service and then finally get paid for that product or service.

Let's also say that you are running ads on your website and you are running them through Google Instagram, Youtube, and Facebook. Now you've got four different ways that somebody could find your website. Here Google Analytics helps you analyze all those traffic from different sources.

How does Google Analytics even work well?

Once you install Google Analytics you'll get a special code that needs to be inserted into your website to help with tracking and don't worry you don't need to know any coding to get this up and running.

👉Watch that tutorial - How to set up a Google Analytics - that shows you step by step how to install Google Analytics onto your website or blog page.

Once you install the code then you can easily track where your visitors are coming from. Which ad or which platform is generating you the most or the least amount of traffic or it can tell you whether the video is working better than your picture ads and plenty of other helpful data like that. Google Analytics will also let you analyze how many people are bouncing off of your website and where they're bouncing off so is it on the homepage? or Is it on the landing page for your product or are they bouncing off at the checkout cart?

That way you can find out what has to be improved on the website so you can keep people going down that funnel all the way to purchase it and as I said before you see statistics about your visitors such as their age range, country, time and whether they're men or women and other stats like that way you can target the simplest majority demographic and hopefully grow your website.